As an Online Marketer, you should know that there has been several changes and different updates going on during the year 2016.
But are we ready to adapt and explore the new Effective SEO Trends prepared for us in 2017?
Check out the short video below that shows few Effective SEO Trends in store for Online Marketers this 2017:
This video is presented by Weekly Marketing Tips
The Google algorithm updates have been constantly changing and it will definitely still continue to evolve as the SEO’s demand continues to dominate the search marketing industry.
A number of updates have happened over the years. This year alone, we had the AdWords Shake-up, Mobile-friendly 2, Possum, Image/Universal Drop, Penguin 4.0 and even the unnamed updates but despite all the impact it brought to the SERPs, it is certain that there are some SEO Trends that will remain effective.
The thing is, if you want to succeed in this business you will also need to keep up with the emerging Effective SEO Trends because it’s not only you who is keeping an eye on these changes but your competitors as well.
Chris Boggs, Founder of Web Traffic Advisors stated that,
“Marketers that monitor improved rankings exposure and increase the charisma of creatives such as Page Titles and Meta Descriptions to improve click interaction (and then keep them on the site), will benefit from the “real time” nature of the 2016-2017 Google algorithm.”
Due to these constant changes, marketers are compelled to venture on learning and mastering the new SEO tactics and plan out new strategies.
SEO TREND #1: Desktop-first shifted to mobile-first
According to SmartInsights,
Mobile digital media time in the US is now significantly higher at 51% compared to the desktop (42%).
The rapid increase of mobile devices and users over the years have shifted the traffic distribution from desktop to mobile. With this fact alone, it is possible that mobile search optimization will also become mandatory in 2017.
Due to the mobile growth and the shift of increase in traffic, Google announced that,
They will focus on indexing websites that contain responsive mobile versions over the desktop versions. This indexing favor is known as the mobile-first index.
Accelerated Mobile Pages (AMP) Project has stated that,
The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
Publishers have twice the web pages and twice the power in SERPs. Meaning, if you have a website you need to provide two different versions of web pages 1) desktop 2) AMP for mobile.
Most of the traffic found coming from mobile it will become mandatory to consider the shift from desktop to mobile SEO strategies this 2017.
SEO TREND #2: The Increase of Dense Content
With contents fluffing around all over the internet in different words and length, the long-form, detailed topics have become a problem. However, this problem’s only solution is through focusing on providing as much information as possible by creating content that is dense yet appealing to the targeted readers.
The best solution for this is by striking out technical jargons and highlighting the specifically useful content instead.
SEO TREND #3: Cross-Channel Marketing
The Cross-channel Marketing’s purpose is to have a consistent presence across different channels in order for users to make purchases between platforms and devices.
According to Econsultancy’s fourth annual Cross-Channel Marketing Report,
There are nearly (73%) of marketers rate the impact of cross-channel interactions on conversion as ‘major’, with more than half of respondents also saying that integrated engagement across channels has a major impact on improving retention (58%) and on ensuring advocacy (55%).
This is the result of studying the target audiences’ consumption habits. Although this is only at its infancy stage, it is no doubt that the demand of cross-channel marketing will continue increase throughout the year 2017.
SEO TREND #4: Voice Search is now officially part of the SEO
And finally, with few more search algorithm fixes and updates to make, voice search will be the next big thing this 2017. Based on the growth of mobile and voice-activated PCs (which already have been integrated directly to Windows’ Cortana, Apple’s Siri and Google’s Google Now), the voice search is already set to grow drastically over text-based searches.
By using the voice for search input, the two-word query length will eventually decline.
According to SearchEngineWatch,
The most common query length is three to four words and may even stretch up to six or seven words in length including question phrases.
With only 8% of error rate recorded in 2015 compare to 23% in 2013,
the improvement of speech recognition technology by 2017 will finally become more accurate, thus it becomes more reliable and easier to use at the consumers’ end.
On the other hand, the rise of voice search query will also require tailoring your SEOs approach.
Voice Search Optimization may require different strategies that include:
- Long-tail Keywords (Three to seven words)
- Schema (Contains context and values)
- XML (Microdata like a sitemap)
- FAQs (the will provide the answer what, who, when, where, and how questions)
- Conversational Queries (Searches for either phrases in exact words or phrase that contain keywords)
SEO TREND #5: The craft of User Experience Optimization (UEO)
The role of SEO has finally changed. With an all-encompassing approach inclusive of on-page optimization, quality link building, and content curation.
Visual content to increase a better user experience. The visually appealing articles and web pages are most commonly shared on social media networks that made it crucial to include the designing aspect in SEO to make every content visually driven.
Whether the users are selecting, reading, or searching for content, it is best to think of user experience optimization under the SEO aspects to give better indexing and better search results. This is something you will need to consider in 2017 to start gaining traction and lead your customers to conversion.
With the rules of SEO shifts this 2017, it is only best to stay up-to-date and adapt to these changes before you fall behind. Though some of the optimization rules still remain with the minor changes, you will still need to plan and add the latest optimization updates to your strategy. Anticipating on these changes will help you stay on top of the game.